Flavor Forecast 24th Edition

WELCOME TO THE FLAVOR FORECAST® 24th EDITION!

This year’s exciting trends are the answer to cravings observed around the world. This includes an intentional approach to new-age fusion through regional-traditional cooking (Thoughtfully Borrowed), the layers of flavor and craveability brought to food and drink through acidic agents (Sour Power), and the thoughtful personalization of indulgence today (Indulgence Redefined).

Complementing each of the trends, we’re pleased to share our 2024 Flavor of the Year: Tamarind, which is featured in our new seasoning blend, Tamarind & Pasilla Chile Seasoning. With innovative uses in origin cuisines, to elevating dishes and drinks with its craveable tartness, and effortlessly cutting through richness and heat, there is no slowing this fun and funky fruit down.

SOUR POWER

From Tamarind to Coconut vinegar, acidic agents boost craveability!

EXPLORE TREND AND MENU INSPIRATION >

THOUGHTFULLY BORROWED

Reinventing authenticity by respectfully leveraging ingredients and techniques cross-culturally, often experimenting with familiar platforms.

EXPLORE TREND AND MENU INSPIRATION >

INDULGENCE REDEFINED

Bold, exciting, nuanced flavors can come in all shapes and forms – and are craveable all the same. From Newstalgic foods to flavor layering, it’s all an extension of you!

EXPLORE TREND AND MENU INSPIRATION >

But Wait, There's More!

Throughout February, we are partnering with globally acclaimed burger joint Black Tap Craft Burgers & Beer across its US locations to infuse the 2024 Flavor of the Year in new limited-time menu items.

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