The aroma of pure cinnamon is intensely warm; McCormick Cinnamon has a sweet, pungent, woody aroma and an attractive mahogany color, with a uniform grind and texture. Pure cinnamon has a soft powdery texture that's free of clumps with an even mahogany tone throughout. The flavor of pure cinnamon brings warmth to sweet dishes, complexity to savory dishes and makes every dish a reason to celebrate.