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A FLAVORFUL STORY

Cholula Hot Sauce is the delicious result of a generations-old recipe and rich Mexican heritage. By using the ripest local ingredients and a creative blend of authentic spices, Cholula quickly became known as “el sabor perfecto,” the perfect flavor. That original recipe has gone unchanged over the years and now expands to four additional varieties, each featuring a memorable taste experience that holds true to the brand philosophy of enhancing while never overpowering. Cholula Hot Sauce celebrates the best taste experience.

When you Uncap Real Flavor with Cholula Hot Sauce, be prepared to have your food elevated to levels you never expected.

Cholula History

Food Service FAQ’S

WHY IS IT CALLED CHOLULA?

We are a brand with a proud Mexican heritage that is now a fixture in American homes and restaurants. To honor our roots, Cholula Hot Sauce was named after a 2,500-year-old city in Mexico, the oldest inhabited city in North America.      

Cholula has been made in Mexico since its inception and is named after the oldest inhabited city in the country. Our complex flavor comes from a family recipe that has been handed down through many generations, blending native arbol and pequin peppers with an array of regional spices. From our distinctive wooden cap, to the delicious sauce inside, every bottle of Cholula is a celebration of great food, flavor, and our Mexican roots.

Today Cholula is sold in Mexico and in over 20 countries internationally. We are proud to bring a little bit of Mexican tradition and craftmanship to delicious meals around the globe.

HOW DO YOU PRONOUNCE CHOLULA?

We’ve heard several interesting takes, but it’s Choe-loo-la.

WHAT'S THE DIFFERENCE BETWEEN CHOLULA AND OTHER BRANDS?

The biggest difference by far is the memorable flavor Cholula Hot Sauce delivers. Other brands leave a scorch. We leave a lasting impression.

HOW SPICY IS CHOLULA?

In 1912, Wilbur Scoville developed a scale to measure peppery punch. Cholula Original delivers an enjoyable 1000 - 2000 Scoville units. For comparison, bell peppers range between 0-100 while habaneros fall between 200,000-300,000.

WHAT DISTRIBUTORS CARRY CHOLULA?

Cholula is available through nearly all broad line distributors and foodservice cash and carry distributors nationwide. Visit Find a Sales Rep to find your local McCormick broker representative. 

WHAT ARE THE COSTS PER CASE?

 Please ask your local foodservice distributor for pricing. 

ARE VOLUME DISCOUNTS AVAILABLE?

Visit Find a Sales Rep to find your local McCormick representative to discuss volume discounts.    

ARE ALL FLAVOR VARIETIES AVAILABLE IN ALL SIZES?

Currently, only Cholula Original is available in .75 oz, 2oz., 5oz. ,12oz., 64oz., and PC’s. Our 4 other flavor varieties are available in 5oz. glass bottles (packed 12 per case) and 64oz. resealable jugs (packed 4 per case) only.

DO DISTRIBUTORS CARRY ALL FIVE CHOLULA FLAVOR VARIETIES AND SIZES?

All flavors and sizes are not always stocked by all distributors. Special orders can be made upon request with minimum purchase requirements. Contact the McCormick sales representative nearest you if you have trouble locating a particular product.       

HOW CAN I GET TABLE CADDIES?

Table caddies are available FREE of charge with proof of required case quantity purchases, along with this downloadable caddy redemption form. 

HOW CAN I GET PUMP TOPS FOR THE 64OZ. CHOLULA JUGS?

Inquire with your local McCormick representative of your needs and they will arrange to have pumps sent. 

IS CHOLULA GLUTEN FREE?

Gluten and gluten products, when present, will always be declared on the product label by the common name of the gluten source such as “barley”, “wheat”, “rye”, “oats” or “triticale”. It is important that you read the ingredient statement on your package at the time of purchase to ensure accurate, up to date information.

IS CHOLULA KOSHER?

Check your product label. When a product is Kosher certified, the product label will carry a Kosher symbol indicating the certification is under the supervision of that Rabbinical certifier. The symbol is usually located on the front of the product package. Products may be certified as Kosher Pareve or Dairy.

DO YOU HAVE CULINARY CONSULTANTS THAT CAN HELP US DEVELOP MENU-SPECIFIC CONCEPTS UTILIZING CHOLULA FLAVORS?

Please visit McCormick for Chefs for menu inspiration.

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